TLDR: AutoRABIT = DevSecOps tool for Salesforce releases, code scans & backup. Security Center 2.0 = Native Salesforce hub for security posture, compliance, access control, data classification & integrated backup through Salesforce Recover & Backup.
Choose AutoRABIT for DevOps speed; Choose Security Center for native governance & risk management.
Executive Summary
This report compares AutoRABIT, a third-party Salesforce DevSecOps platform, with Salesforce Security Center 2.0, Salesforce's native offering enhanced by the acquisition of Own (specifically Own Secure and Own Recover features).
AutoRABIT excels as a comprehensive DevSecOps suite, integrating CI/CD release management, code scanning (CodeScan) for vulnerability detection, and robust data/metadata backup (Vault). Its primary strengths lie in streamlining development pipelines and ensuring code quality and data recoverability. However, it lacks capabilities for org-level security posture management, user access visibility ("who sees what"), and data classification. Its complexity and enterprise pricing model make it best suited for larger organizations with mature DevOps practices prioritizing release automation alongside backup.
Salesforce Security Center 2.0 focuses on native Salesforce security governance, risk management, and compliance. Leveraging Own's technology, it provides strong SaaS Security Posture Management (SSPM), detailed user access analysis, automated data classification, centralized policy enforcement, and extensive monitoring/alerting across multiple orgs. Its integrated Backup & Recover component offers comparable, potentially superior, backup features to AutoRABIT Vault, natively within Salesforce. The native integration offers a seamless user experience for admins but less extensibility outside the Salesforce ecosystem. It is particularly compelling for regulated industries or companies needing holistic, centralized security oversight directly within Salesforce.
Key Differentiators & Conclusion: While both offer backup (creating overlap), the core focus differs: AutoRABIT on the development lifecycle (DevSecOps), Security Center 2.0 on runtime security posture and governance. Organizations prioritizing release velocity and code security within a unified DevOps tool might prefer AutoRABIT. Those prioritizing native, comprehensive security visibility, compliance, risk mitigation, and simplified data protection within Salesforce will find Security Center 2.0 a strong fit. The tools can be complementary, but the choice often hinges on whether the primary need is DevOps acceleration or native security governance.
Introduction and Context
In late 2024, Salesforce acquired Own and integrated its data protection products into the Salesforce Platform. This resulted in Salesforce Security Center 2.0, a comprehensive security and compliance suite that includes security posture management features (formerly “Own Secure”). AutoRABIT, on the other hand, is a third-party DevSecOps platform tailored for Salesforce. It provides an integrated suite of tools for release management, data backup (AutoRABIT Vault), code scanning, and compliance support.
This report compares AutoRABIT and Salesforce Security Center 2.0 across all industries and Salesforce editions, focusing on key areas like data security, risk management, access controls, data classification, compliance, monitoring, integration, pricing, user experience, and customer satisfaction.
(Note: Salesforce Security Center 2.0 is considered here as the combination of Salesforce’s native Security Center plus Own’s Secure features, collectively “Security Center 2.0 (with Own Secure)”.)
High-Level Feature Comparison
Below is a high-level comparison of major features:
| Capability | AutoRABIT | Salesforce Security Center 2.0 (w/ Own Secure) |
|---|---|---|
| Data Backup & Recovery | Yes. AutoRABIT Vault offers automated, unlimited backup of Salesforce data and metadata with granular restore. Supports scheduled full/incremental backups, sandbox seeding, and built-in archiving to low-cost storage. | Yes. Like AutoRABIT, While Security Center doesn’t do data backup, orgs can use Salesforce Backup & Recover (formerly Own) which provides continuous data protection with real-time change tracking. Backs up data and metadata, with point-in-time restores down to field-level. Integrated with Salesforce UI and supports cross-platform backups (e.g. Dynamics 365, ServiceNow). |
| Risk Assessment | Partial. Emphasizes code security: CodeScan (static analysis) finds code vulnerabilities and quality issues. Does not natively assess org configuration risks (permissions, settings) – customers must manually review or use other tools for full posture management. | Yes. Provides automated org risk assessments that identify misconfigurations, high-risk settings, and improper user permissions. It prioritizes threats based on thresholds and offers prescriptive remediation guidance, functioning as a SaaS Security Posture Management solution. |
| User Access & “Who Sees What” | Limited. No built-in feature to map or analyze record-level visibility. Relies on Salesforce’s native sharing tools or external solutions for detailed “who sees what” analysis. | Yes. Delivers granular visibility into user access rights. Admins can use “Who Sees What” lenses to trace any user’s or group’s access down to the record level, even across multiple orgs. Supports enforcing least-privileged access by reviewing all permissions a user has across orgs. |
| Data Classification | No. Does not offer data classification capabilities. (Focus is on DevOps and backup only). | Yes. Includes a data classification module to identify and tag sensitive fields. Supports bulk classifying fields by sensitivity (PII, GDPR, PCI, etc.) using templates. Automatically highlights high-risk data and users, tying into compliance and encryption policies. |
| Compliance & Policy Enforcement | Partial. Vault helps meet data retention and audit requirements (GDPR, HIPAA, SOC 2) via backup archives. However, broader policy enforcement (password policies, IP restrictions, etc.) is outside its scope. | Yes. Provides centralized policy management – admins can define security baselines (session timeout, IP range, password rules, Health Check) and deploy them across orgs. Generates evidence-based reports for audits to prove compliance with regulations (critical for regulated industries). |
| Monitoring & Alerts | Moderate. AutoRABIT sends notifications for backup job status or failures and can flag code scan issues. It ensures data integrity by alerting anomalies in backups or deployments. No native user-activity monitoring (relies on Salesforce Shield/Event Monitoring for that). | Extensive. Offers a unified Security Center dashboard to monitor 60+ security metrics (user auth changes, permission changes, etc.) with customizable alerts. Real-time alerts notify admins of suspicious configurations or data exposure risks. Also integrates with Salesforce Event Monitoring logs for user activity tracking (login anomalies, etc.). |
| Integration & Extensibility | High, but complex. Integrates with version control (Git), CI/CD pipelines, nCino (banking app) and supports on-prem or cloud deployment. Extensible via plugins. Initial setup can be complex for less technical teams. Many users note a learning curve and configuration complexity. | Native, Salesforce-centric. Deployed as a managed package within Salesforce – seamless integration with your org(s). Simplified multi-org connectivity (view all orgs’ security posture in one place). Less extensible outside the Salesforce ecosystem (focuses on SF orgs), but benefits from native platform APIs. Minimal deployment effort if you already use Salesforce (enabled via license and package) – no external servers needed. |
| Pricing Model | Enterprise-oriented. Pricing is not publicly disclosed (“Contact Sales”); typically sold as an annual subscription for the whole platform. Deals range roughly from $10k up to ~$98k per year (avg ~$47k) depending on scope/users. Smaller teams find it pricey. No per-user pricing – geared towards mid-to-large orgs. | Add-on licensing. Salesforce Security Center Pricing: Salesforce uses a percentage-of-net-spend model for this add-on. Security Center is listed at “10% of net Salesforce spend” as the license cost. In other words, if an organization spends $200k/year on Salesforce licenses, Security Center would list at $20k/year. |
| User Experience (UI/UX) | Functional UI, but could improve. Users appreciate the single platform for CI/CD and backup but note the interface is a bit dated and can be sluggish with large datasets. Ease-of-use scores ~8.5/10 on G2, trailing some competitors. Steeper learning curve for new admins due to the platform’s breadth. | Modern, native UI. Integrated into Salesforce’s Lightning interface – familiar look-and-feel for Salesforce admins. Users praise its intuitive design: “the UI is great, and makes complex tasks...as simple as it can be,” noted one banking user. Overall, minimal training is needed for core use (one user noted new team members become proficient without extensive training). |
| Customer Support & Satisfaction | Good support, high satisfaction. AutoRABIT’s support is responsive and knowledgeable, with a G2 support quality score of 8.6/10. Gartner Peer Insights reviews give it 4.9/5 for support. However, some users felt they needed more proactive engagement (e.g. technical account management) to fully leverage the tool. Overall G2 rating: 4.3/5 ★ (62% 5-star). | Excellent support, very high satisfaction. “Unparalleled support” and a consultative approach are frequently mentioned by customers. Dedicated security analysts (TAMs) assist with deployment and best practices. Own has 400+ five-star reviews on AppExchange and an overall G2 rating ~ 4.6/5 ★ (80% 5-star), reflecting strong customer loyalty. (Own reported ~7,000 customers prior to acquisition). |
Detailed Feature Comparison
Explore the key differences across various capabilities using the sections below.
Data Security: Backup and Recovery
AutoRABIT
Data protection is a core strength of AutoRABIT through its Vault product. Vault provides automated, unlimited backups of Salesforce data and metadata, with options for full or incremental backups. It includes features like backup comparison, easy sandbox seeding, and on-demand granular restore. AutoRABIT also offers built-in data archiving to reduce storage costs, helping meet data retention requirements. Users credit AutoRABIT’s backup with ensuring business continuity. Vault supports metadata backup for disaster recovery and is compliant with industry standards (GDPR, HIPAA, etc.).
Salesforce Security Center 2.0
With Own now part of Salesforce, the platform offers a first-party backup & recovery solution. Salesforce Backup & Recover (formerly Own Recover) is tightly integrated and supports continuous data protection with near-real-time capture. It provides a rich UI to browse backups and includes proactive anomaly detection. Recovery is highly granular (down to field level), offering flexibility. It also extends beyond Salesforce to platforms like ServiceNow and Microsoft Dynamics 365. Salesforce’s integrated Archive product handles long-term retention. Salesforce delivers comparable or superior backup capabilities natively, with positive customer feedback on ease of use.
Risk Assessment & Vulnerability Management
AutoRABIT
AutoRABIT approaches security largely from a DevSecOps perspective. Its integrated CodeScan static analysis tool scans Salesforce code for security vulnerabilities and quality issues early in development, catching risks like SOQL injection. This is valuable for custom apps. However, AutoRABIT does not natively perform broader org security risk assessments (auditing profiles, permissions, settings). Its risk management focuses on technical debt and security bugs in customizations, not configuration-driven risks. This is a gap for comprehensive SaaS Security Posture Management (SSPM).
Salesforce Security Center 2.0
This is a major strength due to the integration of Own Secure. Security Center continuously analyzes Salesforce org(s) for security risks, identifying misconfigurations, incorrect permissions, and data exposures automatically (SSPM). It provides a Quantitative Risk Score and tracks it over time, with customizable rules and thresholds. Crucially, it offers prescriptive remediation steps and tracks closure, helping teams prioritize and improve security posture. Users find this automation saves significant time compared to manual checks. While it doesn't scan code, it covers configuration vulnerabilities, addressing common vectors like lax permissioning and weak controls. It offers a holistic view of security posture across orgs. For environment risk assessment and SSPM, Security Center 2.0 has a clear advantage.
User Access Controls & “Who Sees What” Visibility
AutoRABIT
AutoRABIT does not offer features to analyze or manage user permissions and visibility beyond standard metadata deployment. “Who Sees What” analysis is out of scope. Admins must rely on native Salesforce tools or third-party solutions. AutoRABIT's documentation doesn't highlight functionality for auditing user access rights. Companies might pair AutoRABIT with separate security audit tools.
Salesforce Security Center 2.0
A key feature is cross-org permission visibility via Own Secure. Security Center provides a unified view of all user access privileges across connected orgs. Admins can see every permission set and profile for a user across orgs and query access by user, data element, or permission. It offers “Who Sees What” lenses for specific scenarios, allowing tracing of access down to the record level. It proactively detects excessive access, helping enforce least privilege. It can also identify high-risk users accessing sensitive data based on classification. Security Center far surpasses AutoRABIT in this category, providing crucial analysis for regulated industries.
Data Classification Features
AutoRABIT
AutoRABIT does not include functionality for data classification. It neither scans for sensitive data nor provides a labeling framework. Any classification must be done manually outside AutoRABIT. Its focus is on moving and protecting data, not categorizing it.
Salesforce Security Center 2.0
Data classification is integral, stemming from Own Secure. It helps admins identify where sensitive information lives. It includes pre-built classification templates for common categories (PII, health data, financial data). Admins can assign classification labels in bulk, saving significant time. Once classified, Security Center uses this info to drive other features, like highlighting unencrypted high-risk fields. Classification and access visibility work together. It leverages Salesforce's native Data Classification metadata, integrating with tools like Shield Encryption. Admins can generate compliance reports. The bulk classification capability is highly praised. Security Center provides a robust data classification engine that AutoRABIT lacks entirely, crucial for regulated industries.
Compliance Features & Policy Enforcement
AutoRABIT
AutoRABIT aids compliance primarily through data retention and recoverability via Vault. It helps meet governance policies and low RTOs. It supports encryption in backups and SSO/MFA for Vault access. However, it doesn't enforce Salesforce security policies (password rules, session settings). Its compliance value is more about audit readiness (deployment/backup logs) and data retention/purging via its archive feature. It covers compliance from a data management angle, not access control or org configuration.
Salesforce Security Center 2.0
Security Center, combined with Shield, offers comprehensive compliance management. It enforces security policies uniformly across orgs by allowing admins to create and push baselines (password complexity, session timeout, IP ranges). It flags deviations. Integration with Shield leverages Platform Encryption and Field Audit Trail. It helps ensure sensitive fields are encrypted and automates evidence collection for audits (access reports, Health Check scores). It was designed for regulated industries. Detailed remediation plans ensure compliance gaps are addressed promptly. Salesforce emphasizes policy-driven security. Overall, Security Center provides a more holistic compliance solution covering data protection, privacy, access governance, and policy standardization natively.
Monitoring & Alerting Capabilities
AutoRABIT
Monitoring focuses on its own operations (deployments, backups, code scans). It offers dashboards and alerts for job failures or errors. Vault provides compare tools to detect data divergence and potential anomalies. It can integrate with CI systems for code issue notifications. However, it does not monitor Salesforce security events (logins, exports) or alert on security posture changes (permission changes). Alerting is narrower, covering DevOps and data backup.
Salesforce Security Center 2.0
Monitoring and alerting are central. Admins get a single pane of glass for security, compliance, and privacy metrics across orgs. It tracks dozens of metrics (high-risk permissions, Health Check changes, network settings) and allows custom alerts on 60+ metrics, critical for immediate issue detection. Alerts can be via email, in-app, or potentially integrated with Flow/Slack. Integration with Shield's Event Monitoring surfaces unusual user activity. Deviations from defined baselines trigger alerts. This continuous, automated monitoring saves effort compared to periodic manual reviews. It provides better security oversight. Security Center 2.0 offers far richer alerting capabilities for Salesforce-specific security events than AutoRABIT.
Integration, Deployment & Extensibility
AutoRABIT
AutoRABIT is an external platform requiring configuration to connect via APIs (OAuth) and integrate with version control (Git). Initial setup can be complex, especially for teams less experienced with DevOps tools. Multiple components need configuration. It supports cloud or on-premises deployment, offering flexibility but adding complexity for on-prem. It integrates well with ALM tools (Jira, Azure DevOps) and supports apps like nCino. G2 users rate its integration well and note plugin capability. It streamlines deployments but has a non-trivial learning curve, and documentation quality has been criticized. It requires investment but is powerful for mature DevOps processes; smaller orgs might find it overkill.
Salesforce Security Center 2.0
Being native, deployment is much simpler for Salesforce customers. Installation involves a managed package and connecting orgs via a Hub org. No external infrastructure is needed, lowering adoption barriers. Integration is built-in via Salesforce APIs. The trade-off is limited extensibility outside Salesforce (except for Backup & Recover pulling from other SaaS apps). Data is exposed via Salesforce objects, allowing potential integration with reporting tools. Deployment complexity is low. It scales to many orgs. Updates are delivered via Salesforce releases, bringing new features seamlessly. Integration is tight and convenient for Salesforce-centric security. It's less extensible in a toolchain but easier to deploy than AutoRABIT.
Pricing Models & Transparency
AutoRABIT
Pricing requires contacting sales for a custom quote; no public lists exist. Industry data suggests an average annual contract value around $47k, ranging from $10k to $98k. It's a significant investment, suitable for larger organizations using its broad feature set. The platform is often sold as an integrated solution. The model is likely based on orgs, users/developers, and add-ons, not per-user, which can feel expensive for smaller teams. Lack of transparency requires sales engagement. It's typically an annual subscription.
Salesforce Security Center 2.0 (Own Secure)
Pricing is somewhat fragmented across components (Backup, Archive, Security Center, Shield). Historically, Own backup was per-user per-month (e.g., starting ~$2.90/user/month), scaling potentially better for mid-sized orgs. Security Center governance features might be bundled with Shield. Salesforce's official stance implies custom quotes. Salesforce Security Center is listed at "10% of net Salesforce spend". Transparency is limited, requiring AE engagement. Salesforce might simplify packaging. A FedRAMP version exists for government. Salesforce's model can be more granular (per user potentially). Value (e.g., preventing data loss) is a key consideration. AutoRABIT includes DevOps; Salesforce focuses on security/data protection. AutoRABIT pricing is custom/enterprise; Salesforce's can scale by user but is also custom. High retention suggests value justifies cost for both.
User Experience (UX/UI)
AutoRABIT
Users find the UI serviceable but not overly modern; consolidating many functions can make it feel dense. There's a learning curve, especially for non-DevOps users. Setup involves many steps, and documentation isn't always helpful. Ease of use is still cited positively by many after learning. The web-based UI has sections like Release, Backup, etc.. Backup summaries are helpful. Some note sluggishness with large data volumes. UI improvements have been made over time. It gets the job done for technical users but is less intuitive initially. G2 Ease of Use score (~8.5/10) trails some competitors.
Salesforce Security Center 2.0
Built on Lightning Experience, the UX is polished and consistent with Salesforce. It feels like using any other Salesforce app for admins. The design uses modern patterns, clean dashboards, and easy filters. Users praise its intuitive design for complex tasks. Not having to leave Salesforce is a benefit (e.g., classifying data in-app). Context-switching is minimized. Familiar features like reports can be used. Streamlined views for permissions are a UX win. Multi-org management in one place improves UX. The learning curve is low for those familiar with Salesforce. Visual risk scores aid understanding. Onboarding is easy. Overall, it provides a user-friendly, integrated UX aligned with Salesforce admin experience.
Customer Support & Satisfaction
AutoRABIT
AutoRABIT has a solid support reputation; teams are responsive and helpful. G2 Quality of Support is 8.6/10. Mid-size enterprises appreciate knowledgeable engineers. TAMs are available for higher tiers and provide proactive engagement, which can significantly enhance value. Gartner Peer Insights shows very high ratings (4.9/5 overall and for support). Retention seems high. Some users suggest more proactive check-ins from AutoRABIT. Support is strong but slightly trails top competitors in responsiveness. Overall satisfaction is positive (G2 4.3/5).
Salesforce Security Center 2.0 (Own Secure)
Support combines Salesforce's enterprise support and Own's expertise. Own historically had excellent satisfaction, high NPS (~31), and 400+ 5-star AppExchange reviews. Clients praised the consultative approach and experienced guidance. This level of service likely continues under Salesforce, potentially with Specialist Support and TAMs. Own's security analysts guided deployment. Salesforce's global infrastructure offers 24/7 support via standard channels. Satisfaction appears very high (Own G2 4.6/5). Given the proven tech and Salesforce backing, satisfaction should remain excellent. Both vendors receive high marks, with AutoRABIT valued for reliable help and Salesforce/Own for a hands-on, consultative approach. High satisfaction reflects the mission-critical nature and strong service.
Conclusion
AutoRABIT and Salesforce Security Center 2.0 each target Salesforce security and governance, but from different angles. AutoRABIT excels as an all-in-one DevSecOps platform – ideal for organizations that need robust deployment automation, integrated backups, and code security scanning in one solution. It shines in ensuring data is safe from loss (through backups) and code is free of vulnerabilities, thereby reducing operational risk in the development process. Its deep integration into CI/CD pipelines can greatly benefit Salesforce teams practicing agile delivery. However, AutoRABIT is less focused on runtime security posture; it assumes customers will handle user access governance and org security settings themselves. It also comes with an enterprise price tag and a learning curve, best justified for larger Salesforce implementations where efficiency gains outweigh costs.
Salesforce Security Center 2.0 (with Own Secure), on the other hand, is the go-to choice for comprehensive security posture management, compliance, and data protection within the Salesforce ecosystem. It provides out-of-the-box answers to questions that keep security admins up at night: “Are we properly protecting sensitive data? Who has access to what? Are we compliant with policies and regulations at all times?” By centralizing visibility and controls, it significantly lowers the risk of configuration-related data breaches or compliance failures. The integration of backup & restore means customers no longer need a third-party tool to safeguard data – it’s handled natively with continuous protection and easy restore. This suite is particularly attractive to organizations in highly regulated industries (finance, healthcare, government, etc.) or any company that manages multiple Salesforce orgs and needs uniform security oversight. Moreover, Security Center’s seamless user experience and Salesforce-supported services make it approachable even for mid-size businesses that might have found traditional enterprise security tools too cumbersome.
In many cases, these two solutions might not be mutually exclusive but rather complementary. For instance, a large financial institution could use AutoRABIT for rapid development and deployment of Salesforce changes (DevOps acceleration) while also using Salesforce Security Center 2.0 to continuously monitor and harden the security of the production orgs. However, there is overlap in backup capabilities – one would likely choose either AutoRABIT Vault or Salesforce Backup & Recover as the primary backup system. Given Salesforce’s latest moves, customers invested in the Salesforce platform may lean towards the native Security Center 2.0 for a more unified experience, unless they specifically need the development lifecycle features AutoRABIT provides.
To summarize the competitive positioning: AutoRABIT is a powerhouse for Salesforce DevOps and backup, favored by technical teams looking to streamline releases and protect data via an external solution. Salesforce Security Center 2.0 is a cutting-edge native security and compliance hub, delivering peace of mind through continuous monitoring, risk mitigation, and integrated data protection on Salesforce.
Customer reviews for both are largely positive – AutoRABIT users highlight its reliability and comprehensive toolset, while Security Center (Own) users emphasize time savings and improved security posture. Ultimately, the choice may come down to an organization’s specific needs: if the priority is end-to-end release management with embedded security, AutoRABIT stands out; if the priority is maximizing Salesforce’s built-in security governance and minimizing third-party dependencies, Security Center 2.0 offers an attractive one-stop solution. Either way, investing in these tools demonstrates a mature approach to Salesforce security, moving beyond basic “checkbox” protection to truly proactive data governance – something all industries and org sizes can benefit from in 2025’s threat landscape.
Sources & Disclaimer
This analysis incorporated insights from official Salesforce and Own documentation (as of late 2024/early 2025), user review platforms (G2, Gartner Peer Insights), and industry reports like Vendr and Expert Insights. Key references include Salesforce’s announcement of Own integration, Own Secure’s solution brief, and numerous user experiences such as G2 reviews for AutoRABIT and Own, which provide real-world perspective on each tool’s strengths and weaknesses.
Specific feature availability, pricing, and product names are subject to change by the vendors. This analysis is based on information available up to early 2025. Always consult official vendor documentation and sales representatives for the most current details. The markers refer to the source numbering in the original document provided.